Industrial Visit 2017-2018 Mercedes Benz Factory, Chakan

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The Industrial Visit department arranged an Industrial Visit for the students to the Mercedes Benz factory in Chakan, Pune on 1st November, 2017. They were guided by the Marketing Manager of the plant Mr.Reuben George and Head of Operations Mr.Sridhar. The visit included a tour of the assembly line as well as a PPT presentation on the company by the HR Manager-Ms.Shivani Sharma. The students got the opportunity to see the actual manufacturing process of a Mercedes brand luxury car. They learned about the challenges that a manager might have to face while working in this industry. Right from the engine induction to the final quality check, the students witnessed all the steps in the manufacturing process. They learned that the capacity of the plant is 20,000 cars. They also got to see the Maybach, a model that is being manufactured exclusively in India and Germany. The PPT Presentation was very informative and the students gained significant knowledge about “Mercedes Benz” as a brand and its presence in India compared to that in the world. After the presentation a question and answer round was conducted wherein the Marketing Manager addressed any queries and doubts of the students. In a nutshell, the students got to see the practical applications of their studies and also got exposure to the real managerial world. Based solely on how much knowledge the students acquired the visit was a success.

Brief about Event: It was part of the Industry Academia Interface, an attempt to groom students towards corporate culture. Students were super excited for the visit, since the visit was planned at Mercedes Benz a Brand that has always been associated with Premium Luxury.

Learning Outcome: Students could very well associate the conceptual aspects learned in classroom with industrial environment. Major learning outcomes from the industrial visit were organizational structure, Production & Management Quality Standards, Branding & Marketing Concepts, Corporate Strategy and Organizational Culture.

Testimony of Students: “It was one of my best experiences; it was like dream come true. I have always been passionate about Brand Mercedes and had never thought of experiencing it in person. I would like to thank PIMSE for organizing the industrial visit and also to Mercedes Benz for enhancing our learning experience through their professional approach” Farkhanda Khan, MBA-II (HR Specialisation).

This Visit was organized by the committee members Mr. Lionel John D’mello and Mr. Shoaib Inamdar with Placement team members Mrs. Misba Kadri and Mr. Mohammad Talha.

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